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ZaaganAssessment

AI Discovery & Conversion Assessment

Before you commit to the work,know which work is worth doing.

The Assessment weighs everything your website could change—across search, AI discovery, conversion, technical health and measurement—against your commercial model and the evidence you already hold. You leave with a short, expert-reviewed order of work, and a way to judge every change in it.

Request an assessmentSee what you receive
Duration
Two to three weeks
Fee
Fixed, agreed up front
To begin
Domain, Search Console, analytics
You keep
The plan and its evidence
Illustrative case for a composite architectural glazing manufacturer: 8 proposals already on the table were weighed against the evidence. 2 were prioritised, 2 need evidence first and 4 were not justified. The evidence surfaced 2 further priorities nobody had proposed, giving an order of work of 4.

Assessment triage

Architectural glazing manufacturer · Illustrative

On the tableEverything already proposed

  • Agency proposalRebuild the website on a new platformNot justifiedThe constraints are two pages and one form, not the platform.
  • Automated auditFix 1,240 warnings from an SEO audit toolNot justified1,212 sit on archive pages with no commercial role.
  • Marketing teamRewrite the curtain walling page titleMoved to the order of work · 02
  • SEO retainerPublish four blog posts a monthNot justifiedThe topic gaps are on product pages, not the blog.
  • Board meetingAdd an AI chatbot to every pageNeeds evidence firstBuyer questions aren’t captured yet. Revisit when they are.
  • Sales teamLink technical specifications to product pagesMoved to the order of work · 03
  • Internal hunchRedesign the homepageNot justifiedFew project enquiries begin there.
  • A competitor did itBid on competitors’ brand termsNeeds evidence firstNo evidence yet that demand, not conversion, is the constraint.

The order of workWhat the evidence supports

  1. 01

    Repair step two of the mobile quote form

    Two in three mobile quote starts end at step two.

    Found in the evidence
    Impact
    High
    Confidence
    High
    Effort
    Low
  2. 02

    Rewrite the curtain walling title and proposition

    Seen 31% more in search, chosen less since the title changed.

    Proposed · Marketing team
    Impact
    High
    Confidence
    Medium
    Effort
    Low
  3. 03

    Link technical specifications to product pages

    Visitors who download a specification enquire far more often.

    Proposed · Sales team
    Impact
    Medium
    Confidence
    Medium
    Effort
    Medium
  4. 04

    Make qualified project enquiries measurable

    Form fills can’t yet be told apart from real projects.

    Found in the evidence
    Impact
    Medium
    Confidence
    High
    Effort
    Low
Proposals weighed
8 / 8
Found by the evidence
2 / 2
In the order of work
4 / 4

What you receive

A decision document, not an audit dump.

Every finding is tied to a commercial priority, carries the evidence behind it and states its own limits. Open any chapter of an illustrative Assessment to see what that looks like on the page.

ZaaganIllustrative

AI Discovery & Conversion Assessment

Architectural glazing manufacturer

Version 1.0 · Expert-approved

Contents

ZaaganAssessment

01 · Executive findings

Executive findings

The website already earns attention from the right buyers. Two specific points of friction stop too much of it becoming project enquiries.

  1. 01

    Conversion

    Mobile visitors abandon the quote form at step two, where it asks for drawings first.

    Evidence:EV-212EV-219
  2. 02

    Discovery

    Curtain walling is seen more often in search but chosen less since its title changed.

    Evidence:EV-104EV-108
  3. 03

    Content

    Technical specifications are hard to reach from the pages that sell the products.

    Evidence:EV-331

Recommended first move

Repair step two of the mobile quote form.

High impact, high confidence, low effort⁠—and measurable within six weeks.

The evidence reaches website conversion. Lead quality can’t yet be judged: see the measurement baseline.

Architectural glazing manufacturer · Illustrative, not a client resultp. 3

Delivered in a live walkthrough with the practitioner who wrote it—and yours to keep, whatever you decide next.

  • Evidence before advice.

    What the data shows, what is inferred from it and what is proposed are kept visibly apart.

  • Scored, not summed.

    Impact, confidence and effort are judged separately—never collapsed into one misleading number.

  • Limits in writing.

    Anything the evidence can’t yet support is reported as exactly that, not as a clean bill of health.

The engagement

Two to three weeks. Mostly our time, not yours.

Historical search and analytics data means analysis starts the week access is approved—there’s no waiting months for new tracking to collect. Your part is a handful of small, specific requests.

Week 1

Understand and connect

Day 3 · First credible finding

Zaagan

  • Business context conversation (expert judgement, day 1)

  • Search and analytics history imported (automated, day 2 to 3)

  • Full crawl and site model (automated, day 2 to 5)

You

  • Day 1One focused conversation
  • Day 1Approve read-only Google access
  • Day 3Confirm what counts as a real enquiry

Exists by now

  • Business context
  • Evidence connected
  • Site model

Week 2

Analyse

Day 9 · Measurement baseline set

Zaagan

  • Detectors run across every source (automated, day 6 to 8)

  • Measurement review (expert judgement, day 6 to 7)

  • Expert analysis of pages and journeys (expert judgement, day 7 to 10)

You

  • Day 7A CRM export, only if it’s easy
  • Day 8A few specific questions

Exists by now

  • Measurement baseline
  • Candidate opportunities

Week 3

Decide and deliver

Day 15 · Assessment delivered

Zaagan

  • Prioritise and challenge every recommendation (expert judgement, day 11 to 12)

  • Measurement plans for top priorities (expert judgement, day 12 to 13)

  • Assessment written and signed off (expert judgement, day 13 to 15)

You

  • Day 15A live walkthrough of the findings

Exists by now

  • Order of work
  • Measurement plans
  • The Assessment
  • Automated
  • Expert judgement
  • Your time

Timings are typical. Larger sites or slower access take a little longer; nothing is held back waiting for optional data.

What we’ll ask of you

  • Read-only access to Search Console and analytics
  • One focused conversation about customers, value and constraints
  • Confirmation of what counts as a real enquiry or sale
  • A CRM or order export—only if it’s easy, and counts rather than contacts
  • Time for the walkthrough

What we won’t ask for

  • Customer names, email addresses or contact lists
  • A new tracking project before work can begin
  • A manual map of every page on your site
  • Access to systems the Assessment doesn’t need
  • Any commitment beyond the Assessment itself

After the Assessment

Where it leads is your call. We’ll say honestly which route fits.

The Assessment is designed to stand on its own. If you continue, the evidence, site model and priorities carry straight on—nothing restarts.

Week 3

Assessment delivered

Order of work, evidence and measurement plans

  1. Always an option

    Run the plan yourself

    Your team works through the order of work, using the measurement plans to judge each change.

  2. One-off

    Implementation project

    When the plan calls for substantial technical, structural or conversion work—scoped and priced separately.

  3. Recommended in the illustrative case

    Zaagan Intelligence

    Continuous monitoring and one prioritised programme, reviewed by an expert. Your team implements.

    Explore Zaagan Intelligence

  4. Recurring

    Managed Optimisation or Growth

    The same programme, with Zaagan implementing the agreed improvements.

    Explore Managed Optimisation or Growth

  5. Add-on

    AI Lead Agent

    Only where buyers repeatedly need guidance your website can’t give.

    Explore AI Lead Agent

Fit

Most useful when small improvements matter financially.

Qualified by economics, not sector. If the Assessment isn’t the right first step, the fit conversation is where you’ll hear it.

A strong first step when

  • The website materially influences sales, qualified leads or product selection.
  • There’s existing demand, traffic, customer knowledge or catalogue depth to improve.
  • A modest improvement in enquiries or conversion would be commercially meaningful.
  • Someone internally can share business context and act on the findings.

Not the right first step when

  • You need guaranteed rankings or placement in AI answers. No one can honestly promise them.
  • The goal is a large volume of AI-generated content.
  • The website plays only a minor part in how you win business.
  • No one has the time or authority to act on what the Assessment finds.

Practical questions

Before you commit.

It’s a fixed fee, agreed in writing before any work starts. The fee reflects the size and complexity of the site and the evidence available, and is confirmed after a short fit conversation. There’s no hourly billing and no obligation to continue afterwards.

Usually two to three weeks from the day access is approved. Historical Search Console and analytics data means analysis begins straight away, and the first credible findings often surface within days.

That’s common, and it doesn’t block the Assessment. Gaps are reported plainly in the measurement baseline, and where they stand in the way of good decisions, fixing them becomes a recommendation in its own right.

A free audit has to end in a sales pitch. A paid Assessment can end with any honest conclusion—including that you need less work than you thought, or none from Zaagan at all.

Software handles the collection, crawling and calculation. Interpretation, prioritisation and every recommendation are the work of a senior practitioner, and nothing reaches you without their sign-off. The person who writes the Assessment is the person who walks you through it.

Only if the evidence justifies it. Zaagan prefers the smallest change that addresses the real constraint. A rebuild is one possible recommendation, never the assumed one.

Access is read-only and limited to what the Assessment needs, and no customer contact data is requested. If you don’t continue, access is disconnected and your data is removed in line with the agreed retention terms.

Start with a conversation

Find out what your website should change first.

Tell us about the website, how it earns and what feels under-optimised. If the Assessment is the right first step, you’ll have a fixed scope and fee before anything begins.

Request an assessmentDiscuss your website
  1. 01

    Tell us about the website

    A short form. No preparation needed.

  2. 02

    Fit conversation

    If the Assessment isn’t right, we’ll say so.

  3. 03

    Fixed scope and fee

    Agreed in writing before work starts.

  4. 04

    Evidence the same week

    Access approved, history importing.