Zaagan Intelligence
Zaagan Intelligence checks your search, site, analytics and commercial evidence every day, and keeps one short, prioritised programme up to date: what matters now, what’s being measured and what your business has learned. An expert reviews every recommendation before it reaches you.
The programmeIntelligence tier
Specialist automotive parts retailer · Illustrative
Illustrative month
Now
2 itemsDeserves action this cycleNext
3 itemsQueued behind current workMeasuring
1 itemShipped, not yet judgedMonitoring
1 itemWatched, not yet worth actionDone & learned
4 itemsKept, good results or badIllustrative month for a composite parts retailer on the Intelligence tier. One decision like the title change is followed end to end on How it works; questions like the battery one come from the AI Lead Agent.
Commercial priority
A dashboard ranks by how far a number moved. Intelligence ranks by how much it matters to your business, how strong the evidence is and whether anything can usefully be done—so a small drop on your enquiry form outranks a big one on a blog post.
One month of movement
Illustrative accountancy firm · 7 of 2,316 metric changes
How Intelligence ranks it: commercial significance, evidence strength and actionability first. One thing deserves action now.
Mobile enquiry-form completion
Zaagan tag
The main enquiry route, persistently weaker for five weeks. A small number with a large consequence.
Impressions for “fractional finance director”
Search Console
Real new demand with no page built for it. Worth scoping once current work ships.
Organic visits to the business tax advisory page
Search Console
Consistent with the title change being measured. Positive movement is evidence too.
Consultation requests, all devices
Analytics
Within normal variation on nine days of data. Watched closely; nothing recommended yet.
Visits to the self-assessment deadline guide
Analytics
An informational page whose readers rarely enquire—and it fell the same way after last January’s deadline.
Page titles over the recommended length
Site crawl
Real, but no single page matters. Fixed together when a template next changes, never escalated one by one.
Blog visits from social referrals
Analytics
One widely shared article. Its visitors don’t reach commercial pages.
Four questions before anything reaches you
01
Commercial significance
How much this page or journey matters to revenue and qualified enquiries.
02
Magnitude
How far the number moved. Important, but never enough on its own.
03
Evidence strength
Volume, persistence and whether an independent source agrees.
04
Actionability
Whether a sensible change could actually move it—and why now.
Choose who does the work
Every tier runs on the same engine, with the same expert review and the same measurement discipline. What changes is who turns a recommendation into a shipped change, and how broad that remit is. A higher tier buys more execution, not a better brain.
Who does what · Zaagan Intelligence
Business context, priorities and approvals stay yours at every tier
What Zaagan implements
Nothing routine. Zaagan specifies, verifies and measures; your team ships.
Technical, search & conversionFrom Managed Optimisation
Content & growthFrom Managed Growth
The same at every tier
Full rebuilds, replatforming and large integrations are scoped separately, and stay inside the same history.
Implementation specification
SP-27
Validation
Zaagan re-crawls to confirm what actually shipped. Then measurement begins.
Approvals · agreed up front
Pre-authorised
Your approval
Scoped separately
Example boundaries, set with you before work starts, so small fixes never wait on a meeting.
Programme shape · this cycle
Active
Active work is deliberately limited, and reprioritised as evidence changes. Content is written when it’s the highest-value intervention, never to hit a quota.
What arrives each month
Analysis runs every day; the brief is the synthesis. It’s generated from the same evidence as everything else, approved by an expert, and short enough to read before a meeting—or instead of one.
Not assembled from screenshots of five different tools.
Every result says how strong its evidence is, and what can’t yet be seen.
When nothing new deserves your team’s time, that is the finding. Activity is never manufactured to fill a report.
ZaaganIntelligence
Monthly brief
October’s clearest result: the new handleless kitchens title lifted click-through and organic visits with no loss of position. A 404 on the showroom booking page was caught on day 4 and verified fixed by day 6. One new priority: buyers keep asking how long a kitchen takes from first design to fitting, and no page answers them.
Handleless kitchens title and propositionPositive · associated
Click-through 3.2% → 3.8% · organic visits +11% · position held
Showroom booking page restoredFixed · verified
Re-crawled on day 6: 200 and indexable
Simplified design-visit request form4 weeks left
Too early to judge, so nothing is reported yet.
Design consultations after the title changeOne sales cycle
Commercial follow-through; reported as associated at most.
1. Publish a project timeline guideNew · high
Your web team · specification attached
2. Improve mobile brochure requestsIn progress
Your web team · measurement plan agreed
Scope a boot room and utility page
Searches are up 4× in a month, and nothing on the site targets them.
Price guidance before the design visit
Still worthwhile. Moved behind the timeline guide.
Pipeline value. CRM exports cover 58% of enquiries, so commercial results are reported as associated, not attributed. A monthly export of qualified status would close most of that gap.
ZaaganIntelligence
Monthly brief
A quiet month, and a healthy one. Evidence is complete, two changes are still measuring and nothing new has earned a place above your current priorities. We don’t recommend new work this month.
No results matured this month. The timeline guide’s evaluation window closes in mid-December.
Project timeline guideWarming up
Shipped on the 3rd. Early signals are encouraging but not yet judged.
Simplified design-visit request form2 weeks left
1. Improve mobile brochure requestsIn progress
Unchanged. Your web team is on the second iteration.
Inspiration-gallery visits down 38%
The same seasonal dip as last November.
Brochure requests down 4%
Within normal variation for the volume.
Seven other candidate signals
None was material. Nothing is escalated to make the month look busier.
Pipeline value, though less of it: CRM exports now cover 71% of enquiries, up from 58%.
Decision memory
Every recommendation, change, result and client decision is kept—including the ones that didn’t work. Over a year that becomes something no dashboard can give you: a record of what this business tried, why, and what happened next.
Month 12Internal links to the integrations page · Positive
What Zaagan now knows about this business
On product pages, a clearer commercial proposition in search results lifts click-through without costing position.
Month 2Associated · medium confidence
Buyers here need technical detail. Shortening product-page introductions raised clicks but lowered qualified demo requests; reverted, and recovery confirmed.
Month 3Negative · reverted
Homepage hero length made no measurable difference. Effort is better spent further down the journey.
Month 4No observable impact
Demo requests respond to fewer form fields—seen twice now—without hurting lead quality.
Month 5Associated · repeated
Readers of the security guide request demos at twice the site average. Answering buyers’ due-diligence questions on the site pays.
Month 7Associated · medium confidence
Price-led headlines raise demo requests but lower the share that qualify.
Month 8Mixed
Implementation-timeline messaging: too few enterprise deals to judge. The window was extended rather than a verdict forced.
Month 11Inconclusive · still measuring
What can be measured
Month 12 · Won value added to the export
Decisions remembered
Month 4Deferred
New industry pages wait until the Q1 product launch.
Month 6Constraint
The company-size field stays on the demo form because sales routing depends on it. It won’t be recommended again.
Month 10Your priority
Launch content for a new product module: recorded as client-directed, then measured like any other change.
Illustrative first year for a composite B2B software company. Learnings stay specific to your business; they’re never pooled across clients.
Where it starts
The Assessment connects your evidence, maps the site, sets the measurement baseline and agrees the first priorities. Intelligence carries on from exactly that state, so the first monthly brief builds on work already done.
Aggregate search and analytics data, a few deliberately chosen commercial events and your public site. No visitor profiles, fingerprints or contact records.
It isn’t sold, and it isn’t pooled with other clients’ data or used to advise anyone else. Your decision history serves your business alone.
AI helps draft and challenge the reasoning. An expert decides what reaches you, and nothing is sent unreviewed.
Practical questions
A written brief covering what changed, what was learned, what’s still measuring and what to do next; an up-to-date prioritised programme; and implementation-ready specifications for anything your team is asked to build. Urgent issues reach you as they happen, once an expert has checked them.
No. Recommendations form a prioritised programme, not a to-do list. You can accept, defer or decline, and that decision is recorded—so the same advice doesn’t reappear next week unless the evidence materially changes.
Then the brief says so, and explains what was checked. A quiet month is a valid result. Zaagan doesn’t manufacture activity to fill a report.
Not as the product. You receive decisions: the brief, the programme and the evidence behind each recommendation. Your analytics tools remain available for exploration; Intelligence decides what the evidence means for your business.
You own your business priorities. If you choose a different order, the programme records both Zaagan’s recommendation and your decision, so later results are read in the right context.
Yes. Every tier runs on the same engine and the same history, so moving between Intelligence and a managed tier changes who implements the work. Nothing already learned is lost.
Start with evidence
Intelligence usually follows an Assessment, which sets up the evidence and the first priorities. Tell us how your website contributes to revenue, and we’ll say honestly where to start.
